With the revolutionary change in the social media, the online users are more acquainted to communicate with each other with short, concise statements trumping longer forms of content. Report says-"online video is the future of content marketing". More than half of the companies are using video marketing as their medium of marketing. When it comes to potential reach, videos are inimitable. Youtube is best example for video marketing; it receives more than one billion unique visitors every month- that's more than any other channel, apart from Face book.