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Social Media Optimization strategy is used to generate publicity in the community to increase awareness of your brand. Social media optimization is originally designed to drive traffic from social media sites such as bookmarking sites and social networks. SMO is a cost effective online advertising strategy to achieve better organic visibility and boosts the impact of other online marketing strategies such as search engine optimization, pay-per click marketing and direct marketing. Some of the benefits of SMO are:

* Rise in targeted traffic

* IConversions lead

* Improves brand awareness

* Accumulate qualified inbound back links

* Broadened reach / target market